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Brand Strategist
EARTH DAY 2020
Mercy Corps
When the pandemic hit, we knew we needed to rethink our Earth Day plans. Tapping into our supporter's experience of virtual calls with friends and family, we created a social series where we "face-timed" some of our global climate experts.
Earth Day 2020: Project
PROBLEM
At the start of the pandemic, we knew news about climate change wasn't going to easily break through to supporters.
SOLUTION
We tapped into our supporters' experience of virtual calls with friends and family and created a face-time video series where supporters heard from our experts on COVID-19 and how it would be another shock and stressor for people on the frontlines of the climate crisis.
INITIAL RESULTS
Total story impressions: 3,375
Total reach: 3,017
Total story taps back: 115
Earth Day 2020: List
Earth Day 2020: Pro Gallery
Earth Day 2020: Text
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