Brand Strategist
SEARCH OPTIMIZED ARTICLES
Mercy Corps
At the start of the pandemic, we knew that we needed to not only help our participants but also our supporters. Based on the programming we do with people around the world, we shared activities and tips that would support our audiences and their children's wellbeing.
PROBLEM
Our supporters were experiencing great uncertainty at the start of the quarantine and were struggling to navigate a new normal where they were called to be all things for all people all the time: a parent, a partner, a school teacher, an employee.
SOLUTION
Based on our expertise of helping people experiencing crises around the world, we created search optimized pages that provided advice and support to grandparents and parents who were struggling to support their children, and themselves, through a challenging time.
INITIAL RESULTS
Total unique page views: 12,051
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