Brand Strategist
COVID-19Â SOCIAL
Mercy Corps
To help expand our audience's view of the coronavirus, we created a social series that highlighted the global inequity of the pandemic experience.
PROBLEM
At the start of the pandemic, audiences were understandably focused on how the crisis was affecting them personally and their local community. Yet this narrow view didn't account for the millions of people we work with around the world who don't have access to a quality healthcare system, clean water, or basic hygiene items. We needed to remind our supporters that we need to support both our local and global community during this crisis.
SOLUTION
The team developed eye-catching social graphics that exposed the inequity between our supporters and participants' experiences of the pandemic.
INITIAL RESULTS
Total Engagements: 413
Total Clicks: 127
Total Impressions: 19,916
