INTERACTIVE GAME

Mercy Corps

As a way to engage current supporters and attract new audiences through top-of-funnel content, we created an interactive game where participants can step into the shoes of an emergency responder. Initial results with current supporters show that they want more of this kind of content from our brand.

Interactive game: Projects

PROBLEM

A majority of our donors come in through an emergency but rarely convert into mission donors.

SOLUTION

As a way to transition supporters and potential supporters from issue to mission donors, we created an interactive game where players can learn more about our unique approach to emergency response and humanitarian work.